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Binding: Paperback Dewey Decimal Number: 658.8 EAN: 9780131452589 ISBN: 0131452584 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 384 Publication Date: 2006-04-28 Publisher: Prentice Hall Studio: Prentice Hall
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
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Customer Rating: Summary: Marketing Text Book Comment: This is a textbook I am using for a graduate marketing class. I would say it is an average textbook. Customer Rating: Summary: Saved me when I needed it FAST! Comment: I needed 27 copies for a class that was started in a week ... Amazon saved me!!! Customer Rating: Summary: New Marketing Concepts from Classical Texts Comment: Kotler, a symbolic guru of marketing, has brought a new offering of "Framework for Marketing Management" since years' serial publication of classic texts in marketing management.
Some new issuse has been included in this edition in depth.
