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Customer Rating: 
Summary: Just tastes better
Comment: I always used to hate mayonnaise, and couldn't imagine using it as a regular condiment. Turns out I just hated American mayonnaise.
Japanese mayonnaise is made with rice vinegar and a spice called ajinomoto, which gives it a hint of the flavor called umami. Umami is a special flavor, found mainly in Asian cooking, that can be detected by the human tounge outside the four basic tastes of sweetness, sourness, bitterness and saltiness. Japanese mayonnaise is much better for cooking, especially for making salad dressings. That hint of umami makes all the difference.
Kewpie brand is the most popular brand of Japanese mayonnaise, and so it is a bit of a comfort food like Heinz ketchup is to Americans. Aside from tasting great, it is just nice to see the familiar bottle sitting in the fridge, knowing you can pull it out at any time and make your tacoyaki taste just that much better.
Customer Rating:
Summary: A must-have for dynamite sauce
Comment: I purchase this mayonnaise regularly, usually more than one bottle at a time. I use it for making Japanese dynamite sauce, although it is very nice in sandwiches as well. This mayonnaise has a flat taste to it, and is not at all sweetened like American-style mayonnaise.
The product is tops but the packaging is a little odd. The mayonnaise itself comes in a squeeze bottle, and the squeeze bottle is packaged in the red-printed cellophane bag you see in the picture. Well, when you remove the bottle from the cellophane bag, you are left with a plain bottle, with no markings on it whatsoever. You will know what is in the squeeze bottle, but others won't, so you just need to communicate that to anybody that has access to your refrigerator.
A nice little bonus is that the cap on the squeeze bottle has a rosette tip, so you can make fancy little mayonnaise decorations straight out of the bottle if the occasion arises.
Customer Rating:
Summary: Surprisingly Versatile
Comment: Mayonnaise is something I usually associate with salads, (read boring rubbish here, in my opinion). However, I have been surprised just how much it is used in Japanese food.
Although you can use it with normal salads, I have also enjoyed it very much with takoyaki, (octopus dumplings in a ball shape). It also mixes well with other sauces, such as with Japanese barbeque and so on. Even dipping things like chips, (health food, really!), for a snack works.
It is a bit different to other types, but it is very nice with a pleasant and creamy taste to it. Recommended!
Customer Rating:
Summary: My Husband loves this Mayonaise!!!
Comment: It really has an excellent flavor. Most of the Japanese people I have asked prefer it over any other brand. If you want Japanese Mayonaise, this it the best.
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