Editorial Reviews:
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This film project is the idea of 3 professional skiers: Eric Pollard, Braden Pep Fujas, and Andy Mahre. These 3 skiers have spent their first years as professionals innovating and creating everyday on skis. Now they want to innovate and create a ski film. They contacted director and friend Eric Iberg to see if he would like to head their project and make it a reality. He agreed and brought on 2 other filmers. Longtime friend of Andy Mahre, filmer Matt Schwagler, and longtime friend of Eric Pollard, filmer Justin Wiegand, will round out the crew. Eric, Pep, and Andy want to show the world what they see and how they see it. Whether it is on skis, in a ping-pong match, or just painting a picture, Idea will show you who these 3 individuals are and their unique way of looking at it.
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