What it is:A gentle exfoliating cleanser.What it is formulated to do:Over time, hair becomes accustomed to products that are used on a regular basis, resulting in build-up. Shampoo D'Alternanza serves as an alternate shampoo for removing hair build-up deposited by cleansers, conditioners, styling aids, or other external conditions such as chlorine or salt water. The unique formula also provides ample nourishment, naturally hydrates hair, and adds new dimension to the hair shaft.What else you need to know:Derived from plant extracts, vitamins and wheat proteins, Shampoo D'Alternanza not only rids the hair of residual build-up, but it does so without stripping hair of its vital nutrients.